Exploring the Concept of Expressivity as Hallmark of Modernistic Newscasting in Nigerian Broadcast Stations
Keywords:Expressivity, Newscasting, Prosody, Broadcasting, Voice.
Innovativeness manifests nowadays in various art forms including music, dance, writing as well as public speaking. Just as
broadcast programme presentation cannot be left in the lurch, news presentation calls for deployment of emerging strategies
that connect with the inclinations of the percipient news audience to sustain its relevance to society. The objective of this
work is to highlight the need for the news presenter to be in tune with trends that make his delivery worthwhile to a more
enlightened information-society audience. It advocates a shift from the erstwhile deadpan objective stance of the news
presenter to a relatively evocative style to be resultful, according to changing audience characteristics. The work relied on
findings from a survey of secondary sources to spotlight the means of attaining expressivity which it recommends as the new
reality in newscasting.